| Linkfluence: Building on ActSocial's Relationships - Teaching Note |
| 作者姓名：Wei Lu; Ying Zhou; Jeff Chai; Darren Meister; |
| 商品類型： | 商品編號：8B17M161 |
| 出版日期：2017/07/03 | 內容長度：7 頁 |
Teaching note for product 9B17N011.
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| Linkfluence: Building on ActSocial's Relationships |
| 作者姓名：Wei Lu; Ying Zhou; Jeff Chai; Darren Meister; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M161 |
| 出版日期：2017/02/21 | 內容長度：19 頁 |
In 2014, Alibaba—the Chinese e-commerce giant who, in September 2014, completed the largest initial public offering (IPO) in New York Stock Exchange (NYSE) history—was preparing itself for an additional round of capital fundraising. This time, Alibaba focused its efforts on a new, large bond issue. Its chief executive officer would lead Alibaba’s finance team in meetings with investors in Hong Kong, Singapore, and London to gather information about .....more
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| Battle in the Air (A): Intrinsic and China's Wireless Industry |
| 作者姓名：Wei Lu; Zhang Shen |
| 商品類型：Case (Field) | 商品編號：9B01M060 |
| 出版日期：2001/09/05 | 內容長度：22 頁 |
Intrinsic Technology Ltd. is a Shanghai-based wireless Internet software provider. China has a large number of mobile phone users and the market is growing. Various domestic and overseas companies are competing to capture a part of this market. Intrinsic recognized the opportunity to tap into the mobile phone market and was one of the first to offer these users wireless Internet technology. The founder of the company must decide what the next step .....more
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